2016 Logo Design Forecast 2: Handmade
Handmade logos speak of honesty. They somehow convey an effort to be intimate or personal. This trend has been slowly gaining ground for several years now. It is not something new. A small sketch of an arrow, or one or two scribbled letters prominently combined with some other design elements have been evident in a growing number of company logos. Some look like “hybrids.” They’re the ones that don’t look “truly” handmade but they don’t feel digital either. Such designs suggest the idea of being handmade and yes, they also do seem to register the same charm, though not on the same level.
Handmade elements and font sets, or a suggestion of such, will be more evident in logo design as the year progresses. Bespoke font sets will be a valuable design asset.
It is important to emphasize that typography is no longer just the style of text you add to the design to spell out something. It is, and will always be, a great contributor to communicating the brand’s personality.