2016 Logo Design Forecast 3: Kinetic Logos
Dynamic logos, kinetic logos or logos that change-but-remain-the-same will find greater appeal. Perhaps because the style offers freshness, or it could be because the decision of what is attractive becomes even more personal, while the need to connect to as many people as possible becomes the priority.
It has also become a great way of breaking down information and communicating it in “byte-sized” pieces.
This type of logo has the ability to make consumers unconsciously aware of the direction and diversification the company and brand is pursuing in real-time. The danger lies when the “kinetic” change does not “rhyme” with the core values the company has effectively communicated and has established for itself.
Think of the daily changes in the Google Doodle and you will get the idea of how this growing trend both fascinates the consumer and answers the need to present something fresh on a regular basis.