2016 Logo Design Forecast 4: Negative Space
Negative space will continue to amaze. A design is something you see first, but then it speaks to you and you understand what it is saying. That is what makes a design work. If it is able to convey more than this, and the consumer is able to pick up on a deeper message, it becomes much more special. This is why negative space will continue to lure many to explore its strengths.
The ability to communicate “more” to the consumer without adding extra elements is a challenge to a designer. To the public, it’s a welcome visual “egg hunt.”