2016 Logo Design Forecast 5: Letterstacking
Letterstacking will continue to hold ground. This trend has been around for quite a while but is it not losing popularity. Perhaps it is because it draws in the consumer and challenges them to make sense out of it.
There’s a nagging suspicion that our tendency to break down things and discover how we can rearrange them better is not the reason for this continuing trend. It may be because it offers a creative solution for logo designers to be able to present long “text” in visual bytes. It offers them a creative way to break down long messages. Whatever the reason may be, the style seems to work and has gained a foothold in logo design.