Trends for Toppings
The frequent and more personal interaction between brands and their markets has resulted in greater challenges on the part of the companies behind them to continuously and effectively communicate their messages uniquely and creatively.
Changes in the design of logos are common. As the company grows, as its interests diversify, as its personality and values change, so too must its logo. It is for that purpose it was created – to visually communicate the company and its values.
Trends are like the sprinkles you put on top of an ice cream sundae. You already know how your ice cream will taste like because you picked the flavour. You can opt to add sprinkles. These will make it more exciting to the eye and probably add a bit of texture or crunch, but they will not change the flavor of your ice cream. If your ice cream is Vanilla, it will still taste of Vanilla. If it’s Rocky Road, it will still have the chocolate flavour and the nuts. Adding sprinkles on top does not change the ice cream. It will simply make consuming it a bit more “interesting”.
That is how it is with trends. They can add a touch of visual excitement, of freshness, or “now” in your logo. It must still have something to say. Something about the company that must ring true. Adding a trendy design element is like topping your ice cream with sprinkles. It simply won’t make a difference if you happen to choose a flavour you don’t like. It’s the same with design trends. Adding something trendy to your logo will not help if your logo is poorly designed, if the message your logo must convey is not well communicated or understood, or simply and sadly, does not exist.
But wouldn’t it be great though, if you could have the perfect ice cream flavour and have everything on it?!